The 6 Principles of Manipulation

Have you ever been taken advantage of? You probably have, without even knowing it.

In fact, I’d be willing to bet that if you’ve ever purchased anything, someone has at one point or another leveraged some psychological principle to get you to make the purchase “of your own free will.”

You shouldn’t feel bad. We’re hardwired to make automatic decisions based on limited information. It’s the only way to survive, particularly in today’s world.